Pay-For-Performance Advertising: When a user enters a keyword or phrase that is associated with products or services you offer in the major search engines, your ad appears. With the Pay-Per-Click advertising model, you only pay when a user actually clicks your ad and is directed to your website or offer page. You Only Pay For Targeted Leads!!

Distribution: Our belief is that no single search engine can provide sufficient traffic to achieve maximum ROI (Return on Investment) for local advertising; by combining all the major search engines into one solution, TrafficTek can deliver the most effective leads at the best price!

Budget: With our service, you can determine the amount you would like to dedicate to online advertising. We will make educated budget recommendations based on industry, geographic area, and your individual campaign goals as to what a good starting budget should be. See our Pricing page for more information.

Keywords: We research and select thousands of keywords and phrases directly related to your industry. Most campaigns begin with as many as 5000 keywords and phrases to target. The types of keywords and phrases we target for each campaign include:

• Core Keywords - "dentist"
• Misspellings - " denist"
• Geographically Targeted Keywords - "richmond virginia dentist"
• Related Keywords and Phrases- "teeth cleaning"

Management & Optimization: We manage your online advertising campaign using industry leading technology. In fact 40 of the top 400 search marketing advertisers use the same bid management solution as we do. This "Smart" technology uses real-time data to modify your campaign by focusing more on the keywords that are producing leads and less on the ones that simply cost you money. During the first 3 months of your campaign, every aspect is carefully monitored by experienced Marketing Analysts and high technology software in order to get attract the most customers for your advertising dollars.

Do-It-Yourself vs. TrafficTek
Use the table below to compare the differences of having us manage your pay-per-click campaigns for you verses manageing them yourself.

Service Area	Do-It-Yourself
Distribution	Multiple Websites Multiple Logins to Remember	One Source Distribution to all Major Search Engines
Ads	Write Your Own	Experienced Marketers Write Compelling Ad Copy
Keywords	Usually 10 - 50 Keywords	5500+ Targeted Keywords & Phrases
Bid Management	Manual Bid Management Very Labor Intensive	Portfolio-Based Bid Management 30%-40% more clicks / dollar Learns what works & repeats
Tracking	None	Complete Tracking Sales, Emails, Leads, Coupons Visits, and Phone Calls
Reporting	Generate Individual Reports From Each Search Engine No Conversion Reports	Weekly Reporting Includes Daily Costs, Conversions and Phone Call Details
Website	Pay a Web Development Firm	5 Page Website Included Professional Layout Designed to Produce Leads & Sales
Call Tracking	Manual or None	Toll Free and Local Call Tracking